This disturbing though effective image brought to you by LILA, a national Italian organization fighting for the rights of AIDS/HIV patients. Via copyranter (thanks, Praemedia!)
Italian HIV awareness campaign
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Geez, as a former creative director, I don’t see it as disturbing, but as possibly *too* subtle. I mean, it’d be easy for people to “read” the image simply as a woman’s bldy saying “Hi.” I’d make the writer/art director strengthen and clarify the point in the subhead, myself.